Strategic Initiatives
Obtain Land before 12/31/2022
2-8 acres of land should be donated, acquired or bought prior to December 31, 2022. Establish plans and raise funds to build a welcome center, clinic and rehabilitation and flight cages. This will include an outdoor open-air classroom for programs and workshops.
Events and Activities
Create an organizational infrastructure to support a series of events and activities that engage a diverse audience and continue to expand and enhance our signature events by:
Create an Event Committee to manage events and establish roles of volunteers to formalize event oversight and management and to ensure quality and continuity.
Increase sponsorships , as well as paid and donated marketing, communications and advertising.
Strengthen partnerships with outside organizations to assist in planning, funding, and promoting.
Signature Events will include the Wonders of Wildlife Festivals.
Marketing and Public Relations
Create a robust Marketing Plan to promote the Centers activities, events, programs and sponsor opportunities through:
Develop specific marketing materials for both the center and for our education programs and workshops.
Collaborate with companies, organizations and public relations entities to expand our presence.
Increase utilization of print and digital media platforms.
Move outside of Social Media.
Mermaid Marla - Ocean Conservation
Education Programs
Our Educational initiatives include a minimum of 12 programs a year that celebrate the natural environment and conservation that drive the educational experience and facilitate learning through:
· Delivering a scheduled program, the third Friday of each month held in local parks and conservation areas.
· Create digital content and web-based experiences to our curriculum to accommodate distance learning.
· Offer our outdoor programs as a educational resource for schools, community and youth organizations.
· Strengthen our connections with local colleges and universities by offering internships and other educational opportunities. Build an outdoor open-air classroom to accommodate social distancing.
Fiscal Resources and Finances
Increase and diversify our revenue stream to meet operating expenses as well as for future capital projects.
Secure individual, company and corporate sponsorships.
Include fundraising as a part of each activity, program, and event.
Seek and apply for grants.
Advocacy
Advocate for land to build our center and function as a green space for public enjoyment and conservation education and engagement. Pursue Corporate resources and funds to acquire land and build the Wildlife Rehabilitation Center that the Tampa Bay Area and surrounding counties so desperately needs.
Infrastructure
Strengthen the Board through the recruitment of diverse Board members.
Provide training and create a succession plan for each of our key positions.
Enhance the entire process of recruiting, training, mentoring and rewarding of volunteers.
Acquire Land by 12/31/2022.
Get, buy or build a clinic. We already own everything to outfit it.
Build 12 - 8 x 8 x 8 rehabilitation cages.
Build 2 large flight cages locally.
Help us help the birds.
Whatever way you can help. You can make all the difference.